Simple Rules for Designing Business Models
为企业提供了一条路线图，帮助其从四种通用商业模式中选择主要方向，并通过系统流程考虑多种设计配置，最终利用决策协议选出成功概率高的设计方案。
Innovation in business model design is attracting increasing attention from companies. This article develops a road map that will enable firms to choose from one of four types of generic business models as their primary focus and then go through a systematic process to consider multiple design configurations for their business model and use decision protocols to choose the design that has a high probability of success.