The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice
通过三个实验验证了A2SC2模型，该模型认为态度强度调节态度对考虑的影响，而考虑又中介了态度和态度强度对选择的影响。
This research investigates the influence of attitudes and attitude strength on consideration and choice. Three experiments provide support for the Attitude and Attitude Strength, Consideration and Choice (A2SC2) Model, which hypothesizes that (a) attitude strength moderates the influence of attitudes on consideration, such that attitudes guide consideration more for strongly held attitudes than for weakly held attitudes and (b) consideration of a brand mediates the influence of attitudes and attitude strength on choice.