收还是不收附加费:自动取款机定价的实证研究

To Surcharge or Not to Surcharge: An Empirical Investigation of ATM Pricing

Review of Economics and Statistics · 2003
被引 64
人大 AFT50ABS 4

中文导读

研究银行是否对非本行客户使用自动取款机收取附加费,发现银行市场份额越大、该州允许收费时间越长,越可能收费;而当地自动取款机密度越高,收费可能性越低。

Abstract

This paper investigates depository institutions' decisions whether or not to impose surcharges (direct usage fees) on nondepositors who use their ATMs. In addition to documenting patterns of surcharging, we examine motives for surcharging, including both direct generation of fee revenue and the potential to attract deposit customers who wish to avoid incurring surcharges at an institution's ATMs. Consistent with expectations, we find that the probability of surcharging increases with both the institution's share of market ATMs and the time since surcharging was first allowed in the state, and decreases with increasing local ATM density. Further, we find evidence consistent with the use of surcharges to attract deposit customers who are new to the local banking market, but we find no evidence that larger banks use surcharges as a means to attract existing customers away from smaller local competitors. © 2003 President and Fellows of Harvard College and the Massachusetts Institute of Technology.

ATM附加费银行定价策略存款客户吸引市场结构