Strategic Responses to Hybrid Social Ventures
研究成熟企业如何应对混合型社会企业（兼具商业与社会使命的新公司）进入其行业，基于对八家面向消费者的成熟企业的分析，提出一个应对框架。
How do established companies respond to the entry of hybrid social ventures in their industries? Hybrid social ventures—new companies that combine business and social missions—use sustainability-oriented strategies to compete with established companies for some of their most desirable customers and employees. Yet hybrid social ventures also benefit when established companies advance their own sustainability strategies. This unusual competitive dynamic creates opportunities for collaboration. This article presents a framework for established companies responding to hybrid social ventures based on analysis of eight established consumer-facing companies. Our findings suggest that the responses of established companies differ based on opportunities they perceive for sustainability-oriented value creation with their own customers and employees.