结构对齐对选择过程满意度和偏好形成的影响:自我建构的调节作用

The effect of structural alignment on choice-process satisfaction and preference formation: The moderating role of self-construal

JOURNAL OF BUSINESS RESEARCH · 2015
被引 15
人大 A-ABS 3
消费者行为决策心理学自我建构偏好形成