我们需要“你的就是我的”规则吗?协作消费社区中的治理

Do we need rules for “what's mine is yours”? Governance in collaborative consumption communities

JOURNAL OF BUSINESS RESEARCH · 2015
被引 212 · 同刊同年前 8%
人大 A-ABS 3

中文导读

通过实验研究协作消费社区中治理对合作的影响,发现多数人支持治理且治理能提高合作,支持者与反对者在信任他人上存在差异。

Abstract

With collaborative consumption, people are provided with access to a good rather than owning it. The current study addresses the problem of regulation in collaborative consumption communities, investigating whether governance increases cooperation, if and why consumers support a governance system and whether supporters and non-supporters differ in their distrust in others. To address these questions, an experiment (within-subject design) was conducted. After reading vignettes, participants indicated how likely they would cooperate and whether they support governance or not—giving reasons for their evaluation. The majority of participants support governance and governance increases cooperation. Supporters argue that humans are egoistic, whereas non-supporters are concerned about negative consequences, asking for alternative incentives. Supporters of governance also differ from non-supporters according to their trust in others. The current study allows valuable recommendation, as more and more sharing networks are created, facing the problem of whether to regulate access or not.

协作消费治理信任合作共享经济