The Boundaries of Loss Aversion
提出心理原则界定损失厌恶的边界，认为“按意图”放弃的交换商品不表现损失厌恶，实验初步支持该假设，并发现损失厌恶完全解释了等概率输赢风险下的风险厌恶。
In this article, the authors propose some psychological principles to describe the boundaries of loss aversion. A key idea is that exchange goods that are given up “as intended” do not exhibit loss aversion. For example, the authors propose that money given up in purchases is not generally subject to loss aversion. The results of several experiments provide preliminary support for the hypotheses. The authors find that, consistent with prospect theory, loss aversion provides a complete account of risk aversion for risks with equal probability to win or lose. The authors propose boundaries for this result and suggest further tests of the model.