Assessing tourists' cognitive, emotional and behavioural reactions to an unethical destination incident
研究游客面对目的地不道德事件时的认知、情感和行为反应，发现负面口碑与回避行为对目的地忠诚度有相反影响，为管理者提供应对策略。
Examines tourists' reactions to an unethical destination incident.Applies cognitive appraisal theory to a novel tourism context.Highlights opposing effects of negative WOM and avoidance on destination loyalty.Provides support for a cognition-emotion-coping sequence.Offers management strategies to address unethical incidents.