成本动态定价下的自主且依赖广告的“口碑”
Autonomous and advertising-dependent ‘word of mouth’ under costly dynamic pricing
European Journal of Operational Research · 2015
被引 28
ABS 4
- Fouad El Ouardighi 通讯
- Gustav Feichtinger
- Dieter Graß
- Richard F. Hartl
- Peter M. Kort
口碑营销动态定价广告经济学微观经济学