美国汽车行业的质量改进:接近但未达标

U.S. Quality Improvement in the Auto Industry: Close but No Cigar

CALIFORNIA MANAGEMENT REVIEW · 1990
被引 39
人大 A-ABS 3

中文导读

评估了美国与日本汽车制造商之间质量差距的现状,指出考虑新产品开发实践会改变我们对质量绩效的衡量方式。

Abstract

There has been a great deal of recent discussion and strong advertising claims concerning the extent of the quality gap between American and Japanese auto manufacturers. This article explores developments over the last decade, providing an assessment of the size and nature of the remaining gap. In particular, the author shows how consideration of new product development practices changes the way we should assess measures of quality performance.

质量管理汽车产业产品开发市场营销