日本企业中的企业社会责任:来自管理者的视角

CSR in Japanese Companies: Perspectives from Managers

BUSINESS STRATEGY AND THE ENVIRONMENT · 2015
被引 60
人大 A-ABS 3

中文导读

基于2012年对12家日本全球公司的访谈,研究了管理者对企业社会责任的认知与实践,发现企业将CSR融入战略,但在志愿服务、工作场所多样性和工作生活平衡方面仍需加强。

Abstract

Abstract Increasingly, corporations are expected to be more socially and environmentally responsible in the communities and society where their operations are located. This is more so with ever growing sensitivity towards social and environmental issues, and demands from various stakeholders expecting corporations to do more for society. This study examines managers' actual CSR perceptions and practices in Japan. The paper reports on an empirical study carried out in Japan in 2012, where 12 Japanese global companies were interviewed about their CSR and sustainability strategy and practices. Results reveal that companies that participated in the study are keen to demonstrate that CSR is integral to their business strategy and have various projects and initiatives to support their position and commitment. For example, the tsunami disaster in March 2011 demonstrates how Japanese companies pulled their resources together to support the victims. However, there are other areas such as volunteering, diversity in the workplace and work–life balance that require more business attention. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment

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