Why the Internet Makes Buying a Car Less Loathsome: How Technologies Change Role Relations
基于对两家汽车经销商的两年民族志研究，运用角色理论和戏剧学分析，揭示互联网如何改变汽车销售员与顾客的关系，并展示戏剧学方法如何分析技术带来的互动秩序变化。
Drawing on ethnographic data collected over a two-year period in two car dealerships, this paper employs role theory and a dramaturgical analysis of sales encounters to show how the internet has changed the relationship between car salesmen and their customers. The paper explores why Goffman’s dramaturgical approach to analyzing encounters provides a way of analyzing technologically occasioned changes in the interaction order of a work system that allows students to grapple more holistically yet systematically with the social and material aspects of such change.