Towards the (Strategic) Management of Intellectual Property: Retrospective and Prospective
回顾了知识产权管理从分散到系统整合的演变,强调知识产权管理需与企业战略和商业模式设计相结合,对管理者理解知识产权战略价值有参考意义。
The systematic integrated management of intellectual property (IP) is a recent phenomenon. This is despite the fact that intellectual property has been around for several centuries. Today, matters are more complicated, and integrated IP management is required. By integrated IP management we mean not only that the various forms of intellectual property (patents, trade secrets, trademarks, copyright) are managed together, but that intellectual property management is in turn integrated with overall business model design and corporate strategy. Integrated management is more than simply establishing a licensing model, or manufacturing a product that incorporates new invention.