Can You Sell Subliminal Messages to Consumers?
通过对330名成年人的全国电话调查，发现消费者对潜意识自我提升产品持怀疑态度，并担心被操控。最接受该技术的消费者有电脑和视频设备使用经验、教育程度较低且存在家庭问题。
Abstract A telephone survey was conducted among a national probability sample of 330 adults to determine consumer attitudes toward the use of subliminal stimulation techniques in a self-improvement product. Additionally, those most favorable toward the product concept were profiled. The study found consumers to be skeptical toward the use of subliminal messages for the purpose of self-improvement and concerned about being influenced to do something they did not want to do. Those consumers most favorable toward the subliminal technique had prior experience with computers and video equipment, were less educated, and had some family problems. Comparisons are made with prior studies of consumer attitudes toward subliminal advertising.