Modality Congruence, Multiple Resource Theory and Intermedia Broadcast Comparisons: An Elaboration
回顾了多刺激模态间信息一致性对电视与广播媒体比较的影响，回应Smith和Buchholz的评论，完善并扩展了多重资源理论，为后续研究提供建议。
Abstract Relevant research literature and theoretical bases on the effects of message congruence among multiple stimulus modalities are reviewed to demonstrate the importance of modality congruence to the subject of comparisons between TV and radio broadcast media, in part in response to a comment article by Smith and Buchholz (1991). Refinements and extensions to Multiple Resource Theory are offered and suggestions for research provided.