Analysis of Information Content in U.S. and Japanese Magazine Advertising
比较日本和美国杂志广告的信息内容，发现日本广告通常信息量更大，但具体内容侧重因文化而异。
Abstract The content of Japanese versus U.S. magazine advertisements is assessed to determine relative levels of information content based on the type of magazine, the kind of information, the product represented in the advertisement and the size of the advertisement. It was found that Japanese magazine advertisements were generally more informative than U.S. ads, although the emphasis on specific content varies cross-culturally.