企业服务品牌的感知道德性如何影响忠诚度和正面口碑？分析共情、情感承诺和感知质量的作用

How does the Perceived Ethicality of Corporate Services Brands Influence Loyalty and Positive Word-of-Mouth? Analyzing the Roles of Empathy, Affective Commitment, and Perceived Quality

Journal of Business Ethics · 2015
被引 287 · 同刊同年前 7%
ABS 3
市场营销服务品牌消费者行为商业伦理口碑传播
阅读原文 ↗