How Small- to Mid-Sized U.S. Firms Can Profit from Perestroika
从西方从业者视角，向美国公司管理者展示中小型企业如何利用苏联经济改革中的独特机会，并介绍谈判技巧及美苏两国的援助资源。
From the viewpoint of a Western practitioner of Soviet trade, this article is addressed to managers of U.S. companies contemplating trade with the Soviet Union. Large companies and multinationals are often too impersonal in their relations, too rigid in their policies, and too slow in their decisions to grasp the unique opportunities of initiating and sustaining trade with the Soviet Union. Medium-size and small companies are often better suited to take advantage of the new environment in the Soviet economy. This article shows specific ways to address the process of negotiations involved in Soviet trade and provides information on U.S. and Soviet sources of help to American companies interested in Soviet trade.