餐厅菜单字体样式、背景颜色和物理重量对消费者感知的影响
The influences of restaurant menu font style, background color, and physical weight on consumers’ perceptions
International Journal of Hospitality Management · 2015
被引 111
ABS 3
- Vincent P. Magnini 通讯
- Seontaik Kim
消费者行为餐饮管理营销心理学