比诺冰淇淋店

Beano's Ice Cream Shop

ENTREPRENEURSHIP THEORY AND PRACTICE · 1998
被引 3
人大 AFT50ABS 4

中文导读

特里·史密斯准备购买比诺冰淇淋特许经营权,因资金有限需寻找合伙人,现正评估巴尼·哈里斯提出的合伙方案,面临接受、还价或另寻合伙人的选择。

Abstract

Terry Smith has spent the last six months preparing to purchase a Beano's Ice Cream franchise. Because his personal assets were limited, Smith needed a partner who could finance the purchase. After Smith found a prospective partner, Barney Harris, they negotiated a purchase price with Beano's. Then, Harris gave Smith a partnership proposal. As the case opens, Smith is evaluating the partnership proposal. His three choices are: to accept Barney Harris's partnership proposal, to make a counter proposal, or to try to find a new partner.

商业管理经济学市场营销