RFM customer profitability analysis
研究了RFM方法在识别最有价值客户中的应用，帮助营销导向型企业通过客户盈利能力分析优化营销策略，尤其适用于新产品上市决策。
Measuring the customer profitability is a very important activity for each and every modern marketing oriented firm. By identifying profitable customer segments, the efficiency and the effectiveness of the marketing strategies can be significantly improved. One of the best-known methods for identifying the most valuable customers is the RFM method. The application of this method is particularly important in the decision-making process related to justification of the application of the various direct marketing strategies, and especially when the introduction of the new product into the market is the key issue.