International Market Entry: Does the Home Country Affect Entry-Mode Decisions?
综述了26项实证研究，分析母国对企业选择国际市场进入模式的影响，发现公司国籍会影响进入模式策略，但影响因对母国环境的评估而异。
The author reviews 26 empirical studies that evaluate home-country effects on the choice of market entry mode. The analysis of available findings shows that the nationality of companies is likely to affect entry-mode strategies. However, the effect varies according to the assessment of the national environment of companies, which suggests that some cultural and economic dimensions are more relevant for this field of research than others.