卖家社会影响力对在线社区中与客户共同创新和品牌意识的影响
The impact of sellers' social influence on the co-creation of innovation with customers and brand awareness in online communities
Industrial Marketing Management · 2015
被引 163
ABS 3
- Yichuan Wang 通讯
- Shih‐Hui Hsiao
- Zhiguo Yang
- Nick Hajli
营销品牌社区知识管理电子商务社交媒体