动态客户组合作为双元性的来源：客户关系内外的探索与利用
Dynamic Client Portfolios as Sources of Ambidexterity: Exploration and Exploitation Within and Across Client Relationships
Long Range Planning · 2015
被引 35
ABS 4
- Rebecca Bednarek
- Gary Burke
- Paula Jarzabkowski
- Michael Smets
双元性客户关系管理知识管理市场营销