Exploring information privacy regulation, risks, trust, and behavior
研究英国年轻消费者对信息隐私监管的认知如何影响其信任、风险感知及保护行为，基于欧洲委员会合作数据，发现监管知识通过信任和风险感知间接影响行为。
Over the past few decades, governments worldwide have grappled with their approaches to regulating issues associated with information privacy. However, research on individuals’ perceptions of regulatory protections and the relationships between those perceptions and behavioral choices has been sparse. In this study, we develop and test a model that considers relationships between an antecedent variable (regulatory knowledge); a mediating structure that encompasses perceived privacy regulatory protection, trust, and privacy risk concerns; two outcome variables (protection behavior and regulatory preferences); and direct and moderating effects of perceived rewards. Using a sample of young UK consumers that we collected in cooperation with the European Commission, we find strong support for our overall model and for most of our hypotheses. We discuss implications for research, managerial practice, and regulation.