转换成本如何影响网络产业的市场集中度与价格?

How Do Switching Costs Affect Market Concentration and Prices in Network Industries?

Journal of Industrial Economics · 2016
被引 22
人大 A-ABS 3

中文导读

通过动态双寡头价格竞争模型,研究了转换成本在网络产业中的作用,发现其影响取决于网络效应和外部选择的存在性。

Abstract

I investigate the effects of switching costs on the market outcome in network industries using a dynamic duopoly model of price competition in the presence of an outside option. I find that the role of switching costs depends on network effects and the outside option. Without a viable outside option, high switching costs can neutralize the tendency towards high market concentration associated with network effects, but with a viable outside option, switching costs increase market concentration. Furthermore, switching costs lower prices if network effects are modest and there exists a viable outside option, but generally raise prices otherwise.

转换成本网络效应市场集中度价格竞争