Stop Playing with Your Food
分析了营利与非营利组织网站上的食品相关广告游戏内容，发现两者在游戏类型上存在差异，为促进儿童健康饮食习惯提供了管理建议。
<h3>ABSTRACT</h3> In response to the rising rate in childhood obesity and the increasing number of child-targeted interactive games employed by food marketers and health advocates, this study examined food-related advergaming content for for-profit and non-profit organizations9 web sites. The authors conducted a content analysis of 80 interactive games (40 for-profit and 40 non-profit). The results showed differences in the interactive-gaming genre types employed by non-profit and for-profit organizations. This research adds considerably to the literature about the ways in which children learn healthy food habits/behaviors. Managerial and practical implications are provided to address the need to advance socially responsible methods for organizations.