The Intergenerational Transmission of Automobile Brand Preferences
利用收入动态面板研究数据，发现父母与成年子女在汽车品牌选择上存在强相关性，并通过多种实证方法支持品牌偏好代际传递的机制，对汽车制造商的产品线策略和定价有启示。
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics . This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family characteristics that determine brand choice. We present a variety of empirical specifications that lend support to the former interpretation and to a mechanism that relies at least in part on state dependence. We then discuss implications of intergenerational brand preference transmission for automakers’ product‐line strategies and for the strategic pricing of vehicles to different age groups.