Shopping to and fro: Ideomotor compatibility of arm posture and product choice
通过三项研究，发现手臂朝向身体的屈伸动作对消费的影响取决于认知与运动活动的匹配，而非固定关联，对理解消费行为和营销实践有启示。
Abstract Consumption often requires flexing arms toward the body and merely inducing such activities has been shown to influence consumption. In three studies we show that the consumption effects from lateral arm movements arise from the fit between cognitions and motor activity. When a shopping situation conceptualizes product acquisition as movement away from the body the effects from priming arm flexion and extension are reversed. The findings prefer an ideomotor compatibility account rather than suggesting hardwired and unmalleable association between arm posture and consumption. The implications of these results for ideomotor research and management practice are discussed.