Rhetoric of epistemic authority: Defending field positions during the financial crisis
研究美国大型银行CEO在金融危机后如何通过四种修辞策略(提供理性保证、表达规范责任、批评判断、质疑动机)来强化自身认知权威,从而捍卫其主导地位。
In this article we explore how elite actors respond to a field-wide crisis. Drawing from a study of CEOs of large US banks in the immediate aftermath of the global financial crisis, we show how elite actors use rhetorical strategies to defend their dominant position in the field. Specifically, we show how actors strengthen their epistemic authority – the perceived expertise and trustworthiness of an actor – through four distinct but interwoven rhetorical strategies. Actors used two internally-directed means of strengthening epistemic authority by providing rational guarantees and expressing normative responsibilities, and two externally-directed strategies that sought to strengthen their own epistemic authority by lowering the epistemic authority of others through critiquing judgments and questioning motives. We contribute to research on defensive institutional work by highlighting how elite actors rhetorically defended their position following a field-wide crisis.