知识和产品认同能否改变感官知觉和光顾意愿?以转基因葡萄酒为例
Can knowledge and product identity shift sensory perceptions and patronage intentions? The case of genetically modified wines
International Journal of Hospitality Management · 2015
被引 30
ABS 3
- Lu Lu 通讯
- Imran Rahman
- Christina Geng-Qing Chi
葡萄酒营销消费者行为感官科学食品心理学