Culture Change at Genentech: Accelerating Strategic and Financial Accomplishments
通过基因泰克最大部门（免疫与眼科）的案例，描述了高级副总裁Jennifer Cook如何领导团队推动文化变革，将四个品牌整合并取得快速成果，适合关注组织变革的管理者阅读。
This case study describes the culture change process and positive outcomes at one of Genentech's largest divisions, Immunology and Opthamology (GIO). Senior Vice President Jennifer Cook worked with her team to develop a culture that would tie together four brands that previously were not in the same division. Despite various challenges along the way, Cook pursued a culture change approach with definitive and relatively rapid outcomes. This is a story of the role of leaders in undertaking and inspiring major culture change.