What Does It Take to Redesign an Industry
探讨了竞争企业如何合作重塑整个行业，以2013年马德里制药行业会议为例，提出了分散研发、共享数据和提高透明度等建议。
The article discusses collaboration between competing companies to redesign and promote innovation of an entire industry, focusing on a meeting held in 2013 in Madrid, Spain of pharmaceutical industry interests, investors, and government representatives to create an improved drug discovery model. The suggestions produced by the group include decentralization of drug development to independent producers, research data sharing, and greater transparency.