多利益相关者系统中的社交媒体与价值共创:一种资源整合方法
Social media and value co-creation in multi-stakeholder systems: A resource integration approach
Industrial Marketing Management · 2016
被引 176
ABS 3
- Stephen Singaraju 通讯
- Quan Nguyen
- Outi Niininen
- Gillian Sullivan Mort
社交媒体价值共创资源整合多利益相关者系统商业管理