Value Articulation: A Framework for the Strategic Management of Intellectual Property
提出了一个框架，将知识产权管理活动与营销和战略实践相结合，通过案例研究展示了该框架在不同行业和企业规模中的适用性。
This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.