Complexity and biases
通过实验研究复杂性如何影响个体在产品选择中的决策，发现成本复杂化导致人们选择高收益但高成本、总体回报更低的产品，而收益复杂化则表现为随机错误。
Abstract We examine experimentally how complexity affects decision-making, when individuals choose among different products with varying benefits and costs. We find that complexity in costs leads to choosing a high-benefit product, with high costs and overall lower payoffs. In contrast, when complexity is in the benefits of the product, we cannot reject the hypothesis of random mistakes. We also examine the role of heterogeneous complexity. We find that individuals still (mistakenly) choose the high-benefit but costly product, even if cheaper and simple products are available. Our results suggest that salience is a main driver of choices under different forms of complexity.