多渠道客户真的更有价值吗？银行服务分析
“Are multichannel customers really more valuable? An analysis of banking services”
International Journal of Research in Marketing · 2016
被引 23
ABS 4
- Jesús Cambra‐Fierro 通讯
- Wagner A. Kamakura
- Iguácel Melero‐Polo
- F. Javier Sesé
零售银行营销流程管理客户价值