Overcoming Barriers to Entry in an Established Industry: Tesla Motors
研究了特斯拉汽车如何通过合作、最小可行产品和创新，克服汽车行业的高进入成本、规模经济和网络效应等壁垒，成功进入并颠覆成熟行业。
The automobile industry's high costs of entry, economies of scale, and network effects from distribution, fueling, and service lead many to conclude that new entrants have no chance. Tesla Motors has overcome many barriers to pioneer electric cars. Starting with partnerships and a minimum viable product, Tesla is working to innovate and scale up. Tesla now produces a top-selling luxury car and has a market capitalization twice that of Fiat Chrysler and half that of General Motors or Ford. Tesla has shown that a startup can enter and disrupt the status quo in one of the most established industries.