Blue ocean leadership. (cover story)
探讨了蓝海领导力这种管理风格，即高管聚焦于提升员工积极性的具体行动，并考察了其在某零售企业的实施过程，包括高管与中层管理者共同创建新的领导模式。
The article examines the role of management in promoting and increasing employee engagement. Research indicating that only a minority of U.S. employees are fully committed to their job performance is cited. Blue ocean leadership, a management style in which executives focus on actions they need to undertake to increase employee motivation, is considered. Its implementation in an unnamed retail industry firm is examined, including research on executives and middle managers in which their existing leadership is examined, the creation of alternative leadership modes by those executives and middle managers acting in teams and employee participation in creation of management objectives. INSETS: Idea in Brief;WHAT MIDDLE MANAGERS ACTUALLY DO;THE BLUE OCEAN LEADERSHIP GRID.