多种商品的最大收入:非单调性及其他观察

Maximal revenue with multiple goods: Nonmonotonicity and other observations

Theoretical Economics · 2015
被引 113 · 同刊同年前 3%
人大 AABS 4

中文导读

研究了向单一买家销售多种商品时最大化收入的问题,发现买家对商品估值增加时卖家最大收入可能下降,并识别了两种保证单调性的情形,同时通过简单例子说明随机化的必要性和优势。

Abstract

Consider the problem of maximizing the revenue from selling a number of goods to a single buyer. We show that, unlike the case of one good, when the buyer's values for the goods increase the seller's maximal revenue may well decrease. We then identify two circumstances where monotonicity does obtain: when optimal mechanisms are deterministic and symmetric, and when they have submodular prices. Next, through simple and transparent examples, we clarify the need for and the advantage of randomization when maximizing revenue in the multiple-good versus the one-good case. Finally, we consider "seller-favorable" mechanisms, the only ones that matter when maximizing revenue. They are essential for our positive monotonicity results, and they also circumvent well-known nondifferentiability issues.

多物品最优收入非单调性随机机制卖方有利机制