Converging Winds: Logic Hybridization in the Colorado Wind Energy Field
通过研究科罗拉多州风能领域，揭示了经济逻辑与生态逻辑如何从冲突走向混合，以及社会运动、企业和政策制定者在这一过程中的作用。
This study explores the hybridization of field-level logics, a process that integrates previously incompatible logics within an organizational field. Through an inductive study of the wind energy field in Colorado, we find that logic hybridization resulted when social movement organizations, incumbent firms, and policy makers variously responded to incompatibility between economizing and ecologizing logics. Compromise and framing efforts catalyzed social movements to alter the balance of power in the field, which transformed the relationship between field logics. Hybrid organizations then emerged to establish, legitimize, and embed a new set of inter-linked frames, practices, and arrangements that integrated previously incompatible logics. Incumbent firms and policy makers further formalized and embedded the new hybridized logic in the field. Our findings suggest that the hybridization of field level logics is a complex process in which organizational actions and field-level conditions recursively influence each other over time.