Advertising, the Consumer Researcher and Products Liability
本文探讨在产品责任诉讼中，如何借助消费者研究判断广告是否误导消费者并导致伤害，对律师和法官有参考价值。
When a product's advertising is introduced in a products liability suit, marketers and consumer researchers can assist both the attorneys and the judge in interpreting its significance. Did the consumer rely on misleading advertising? Did this reliance cause the injury? Appropriate market research can help answer such questions.