Right up the middle: : how Israeli firms go global
研究了以色列小企业如何成功扩张为国际企业，其常见策略是瞄准那些市场太小、未吸引大企业竞争且本地服务不足的国家，并举例Netafim、Teva制药和Amdocs等公司。
The article considers international business enterprises based in Israel and how they successfully expanded from their origins as small businesses. A common technique of those companies in which they focused on market entry in other countries whose markets were too small to have attracted competition from larger international business enterprises yet were not adequately served by domestic companies is considered. Examples offered include the drip irrigation equipment company Netafim, Teva Pharmaceuticals and computer software industry firm Amdocs. INSETS: Netafim;Teva Pharmaceutical;Amdocs.