顾客忠诚度缓慢变化的动态双寡头模型

Dynamic duopoly with slowly changing customer loyalties

International Journal of Industrial Organization · 1996
被引 51
人大 A-ABS 3

中文导读

研究了双寡头市场中,每期固定比例顾客从高价厂商转向低价厂商的动态模型,分析了折扣因子和忠诚度粘性对均衡策略及长期市场结构的影响。

Abstract

A dynamic model of duopoly is considered in which a fixed fraction of the customer population changes loyalties in each period from the current high-price setter to the current low-price setter. The model is a stochastic game, and it is shown to have a Markov perfect equilibrium with distinctive economic features. Effects of changes in the duopolists' discount factors and in the stickiness of the customer loyalties on the equilibrium strategies and on long-run market structure are studied.

动态双寡头客户忠诚度马尔可夫完美均衡市场结构