Linking Corporate Entrepreneurship to Strategy, Structure, and Process: Suggested Research Directions
提出反直觉观点,探讨成本领先战略与公司创业是否矛盾、现代组织是否比传统结构更兼容公司创业,以及流行媒体中的规范性指导如何误导管理者。
We endeavor to propose counterintuitive ideas or, alternatively, deny the “assumption bases” (Davis, 1971) of ETP's readers. Major sections of the paper suggest research questions concerning strategies, structures, and processes in the context of corporate entrepreneurship (CE). The issues we propose include: Are cost leadership strategies and corporate entrepreneurship inherently at odds? Are contemporary organizational forms always more compatible with CE than traditional structures? and; How can the normative guidance that permeates the popular press on entrepreneurial processes lead managers astray? Corporate entrepreneurship's unique relationship to strategy, structure, and process issues and future research questions are discussed.