Market Size, Competition, and the Product Mix of Exporters
构建多产品企业理论模型，研究出口目的地竞争如何影响企业的产品范围和组合，发现竞争加剧使企业将出口集中于表现最好的产品，且这种调整对生产率影响显著。
We build a theoretical model of multi-product firms that highlights how competition across market destinations affects both a firm’s exported product range and product mix. We show how tougher competition in an export market induces a firm to skew its export sales toward its best performing products. We find very strong confirmation of this competitive effect for French exporters across export market destinations. Theoretically, this within-firm change in product mix driven by the trading environment has important repercussions on firm productivity. A calibrated fit to our theoretical model reveals that these productivity effects are potentially quite large.