数字融合时代的竞争

Competing in the Age of Digital Convergence

CALIFORNIA MANAGEMENT REVIEW · 1996
被引 475
人大 A-ABS 3

中文导读

本书收录的论文探讨了数字融合对企业和行业的影响,指出成功的关键不是技术突破或大规模收购,而是创造性地结合现有技术与新管理方法,开发创新产品和服务。

Abstract

From the Publisher: The essays in this important collection examine the consequences of digital convergence on the participating companies and industries, their internal capabilities, the products and services they produce, and the way they compete. In the process, the authors reveal that the key to success for companies in this new environment will not be to engineer big technological breakthroughs or to execute grand acquisitions. Instead, the winners will be those companies that develop innovative products and services by creatively combining existing technologies with new managerial approaches. Timely essays place the computer industry in historical perspective; address prospects for industry convergence; identify economic, legal, and managerial obstacles to convergence; and examine the managerial challenges facing companies in rapidly changing hardware and software environments, particularly around issues of product and process development and interfirm alliances.

数字融合产业组织战略管理技术创新