情感决策模型

Models of Affective Decision Making

Psychological Science · 2016
被引 103
FT 50ABS 4★

中文导读

构建了一个用情感预测选择的计算模型,发现该模型优于传统基于价值的模型,并揭示了损失厌恶源于决策时对损失和收益情感的权重不对称,而非情感本身的不对称。

Abstract

Intuitively, how you feel about potential outcomes will determine your decisions. Indeed, an implicit assumption in one of the most influential theories in psychology, prospect theory, is that feelings govern choice. Surprisingly, however, very little is known about the rules by which feelings are transformed into decisions. Here, we specified a computational model that used feelings to predict choices. We found that this model predicted choice better than existing value-based models, showing a unique contribution of feelings to decisions, over and above value. Similar to the value function in prospect theory, our feeling function showed diminished sensitivity to outcomes as value increased. However, loss aversion in choice was explained by an asymmetry in how feelings about losses and gains were weighted when making a decision, not by an asymmetry in the feelings themselves. The results provide new insights into how feelings are utilized to reach a decision.

情感决策前景理论计算模型心理学