Why segment? : A TGI think piece
探讨市场细分在营销和广告中的重要性，指出细分能高效分配营销资金，通过识别不同个体的需求和资源分配优先级，将人群聚合为可行细分群体，从而优化产品设计和促销。
The importance of segmentation in marketing and advertising rests on the need to deploy marketing funds efficiently. Segmentation as a process recognizes that different individuals have different needs and different priorities in the allocation of their resources, including income. Product design and the promotion of these products (or brands) are more efficient if groups of individuals can be aggregated into viable 'segments'.