负面口碑存在下收入异质性与同配性对利润的影响
The profit impact of revenue heterogeneity and assortativity in the presence of negative word-of-mouth
International Journal of Research in Marketing · 2015
被引 3
ABS 4
- Mohammad G. Nejad 通讯
- Mehdi Amini
- Dan Sherrell
市场营销口碑传播收入异质性同配性利润分析